Price Equals Expectations - RD314

<p class="p1">The second most common question among graphic and web designers, after how to attract clients, is how much to charge for our services. No matter what price we settle on, we’re never sure it’s right.</p> <p class="p1">Could you have gotten more for that job the client so readily agreed to? Probably. Is price the reason another client isn’t replying to the proposal you sent? It could be. No matter how long we work in this industry. I don’t think we will ever figure out the “right price.” But that’s ok if you feel adequately compensated for your work.</p> <p class="p1">Getting paid $200 for a logo design is a great accomplishment for some designers. In contrast, other designers won’t consider a logo design project for under $2000. It all comes down to the value you feel you bring and the impression you give your clients.</p> <p class="p1">But let’s look at this from the client’s point of view. From their perspective, what’s the difference between a $200 logo and a $2000 logo?</p> <p class="p1">You may say it’s the value. It’s the experience of the designer, their skills and their knowledge. And I can’t argue with you there. More experienced designers do tend to charge more. But does that mean the <a href= "https://www.resourcefuldesigner.com/what-being-a-graphic-designer-means-to-me-rd100/"> experienced designer’s</a> $2000 logo is ten times better than the $200 logo from a less experienced designer? Maybe, and maybe not. The less experienced designer may end up creating a better logo.</p> <p class="p1">So why would a client hire a $2000 designer over a $200 designer? It can be summed up in one phrase. Price equals expectations.</p> <p class="p1">Let’s look at another industry.</p> <p class="p1">Say you’re going on vacation and need a place to stay. Your destination has two options (It’s not a popular vacationing spot.) Those two options are a $49 per night motel and a $200 per night hotel. Not knowing anything about or seeing photos of either of these two places beforehand, what do you think your expe