Presenting With The 10-20-30 Rule - RD248

<p>Follow the 10-20-30 Rule for great presentations.<br /> <br /> Have you ever heard of the 10-20-30 Rule? It’s more often called the 10/20/30 Rule of PowerPoint, but the principle applies elsewhere as well.<br /> <br /> This Rule was coined several years ago by Guy Kawasaki, a venture capitalist who sat through dozens of presentation pitches regularly. It was his job to listen to people pitch their business ideas, and after years of this, he noted that the best presentations, the ones that are more likely to close the deal, all followed a similar format, which he coined the 10-20-30 Rule.<br /> <br /> And this Rule is simple.<br /> <br /></p> <div>• 10 Slides</div> <div>• 20 Minute Presentation</div> <div>• 30 Point minimum size font.</div> <p>That’s it. According to Kawasaki, this setup gives you the best chance to impact the person or people you’re presenting positively.<br /> <br /> Kawasaki was talking about people pitching business ideas to venture capitalists. But the same principle applies to you, a designer pitching your ideas to clients.<br /> <br /> Let’s break it down the 10-20-30 Rule.<br /> <br /> Rule #1: 10 Slides.<br /> <br /> Kawasaki pointed out that it’s tough for someone to comprehend more than ten concepts in a meeting. If you try, you’re more than most likely to confuse them.<br /> <br /> Follow the KISS principle (Keep It Simple Stupid.) Limiting your presentation to only 10 slides or 10 sheets or pages does just that.<br /> <br /> Break your presentation down into 10 points, one per slide. Maybe something like this.<br /> <br /></p> <div>• Slide 1: Your interpretation of who the client is.</div> <div>• Slide 2: Identifying the client’s competition.</div> <div>• Slide 3: The Problem the client is facing.</div> <div>• Slide 4: The Solution you are proposing.</div> <div>• Slide 5: How your solution solves the client’s problem.</div> <div>• Slide 6: Examples of your solution in place.</div> <div>• Slide 7: Projections and outcomes from Implementing your solution.</div> <div>• Slide 8: Timeli