Premium Product – Premium Price

<ul> <li>.00 Leah Ferrazzani – While ruminating on this idea I had another kid. And one day while I was on maternity leave with her, I came downstairs and I told my husband, “I thought I’d start a dry pasta business. I still can’t find what I want.” And he said, “What do you know about making and drying pasta?” I said, “Absolutely nothing.” He said, “Oh, that sounds like a good idea. You should do that then.” And here I am almost seven years later.</li> <li>:34 Welcome, we discuss all things in your business to help you survive, thrive, have more fun, and become successful faster. We are here to give you the insights you need.</li> <ul> <li>Advice from others outside your business can make a significant difference</li> <li>Here at The Oval Table, we believe every voice matters and we want to model how that works. Often the advice that makes the difference comes from where you least expect it.</li> </ul> <li>1:17 Host Introductions</li> <li>1:23 Show Content Outline</li> <li>1:47 Competitive Strengths for Small Business</li> <ul> <li>Product and price as a strategy</li> <li>Three overall strategies</li> <ul> <li>Lowest price – commodity business</li> <li>Premium product, premium price – best quality</li> <li>Best Value – The middle ground</li> </ul> <li>A business can compete using multiple strategies</li> <li>The product offering needs to relate to the needs and desires of the customer</li> </ul> <li>6:34 The We Are Alpha Dogs Resource</li> <li>7:05 Interview – Leah Ferrazzani – The Pasta Queen</li> <ul> <li>Why pasta?</li> <li>It is all about the palate</li> <li>Our connection is to making pasta for people</li> <li>It's all about building your brand – not about making things cheaper, but better</li> <li>We make food for people that allows them to connect with the people in their lives</li> <li>My business is an act of service to others</li> <li>My innovation is about going older and older school</li> <li>We focus on creating a business environment that is fun to be a part of</li> </ul> <li>31:26 Oval Table for