Premium Positioning| Finding your Brand Positioning

The Visionary Chronicles Podcast <p>CHRONICLE: January 18th, 2023</p> <p> </p> <p>"Just say NO to COMMODITY!"</p> <p>                                                                   Tom Peters, The Circle of Innovation</p> <p> </p> <p>Content from…</p> The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands <ul><li>Readers Favorite Award Winner! Top Non-fiction, Marketing Genre Business Book</li> <li>Amazon Bestseller!</li> </ul> <p> </p> Premium Positioning | Finding your Brand Positioning <p>Positioning is a cornerstone piece of defining your brand strategy. Having described your brand's position in the marketplace, you will have determined your point of difference vs. your competition, how future products will enter your selected distribution channel, and what type of products will fit into your portfolio.</p> <p>Each of these foundational questions is part of your positioning strategy. Within each question are deep-rooted answers which will direct your path as you move forward.</p> <p>With Positioning, you are either premium or commodity, with a sprinkling of some brands in the middle of the road. Defined as "good," "better," or "best," Positioning, your objective should be to be the "best," or at the very least at the top tier of "better," but NEVER "good"! This is where the commodity companies, notice I said commodities and not brands, play, and you do not want to play in the bloody water—too many sharks and not enough food or margin to be successful. Go where the water is clear, and no one fights over scraps. Granted, this is more difficult, as these waters are more vast, but it will support your success long-term. This is why being DIFFERENT is critical to a brand's success, not worrying about competition, and finding ways to stay ahead of the innovation curve and disrupt wherever possible.</p> <p>When establishing the Positioning for your Brand, several questions must be asked.</p> <ul><li>What are we Selling?</li> <li>Who are we Selling to?</li> <li>Where are we Selling?</l