Predicting (and stimulating) business growth through a quality sales strategy, with Enginuity CEO Dan Ducote

<p><span style="font-weight: 400;">Plenty of businesses measure their growth (or lack thereof) after the fact, via a profit and loss statement. But what if you could measure potential growth before it even happens? That actually is possible — with a high-level sales strategy, in which a company focuses on leading indicators like “quality” sales calls (not just calls). </span></p> <p><span style="font-weight: 400;">Our guest this week has built his company using one of those strategies, and he shares details of that process in this episode. Dan Ducote is the CEO of Enginuity Global, a member of Entrepreneurs’ Organization and the American Academy of Entrepreneurs. He’s also a shareholder of the Green Bay Packers and an owner of a 2020 Kentucky Derby horse.</span></p> <p><span style="font-weight: 400;">Tune into the full episode for more about how Dan used his background in sales to build his business, why he’s taken business lessons from “The Rookie,” advice for recruiting (and keeping) top talent, and more.</span></p> <p><strong>Here’s a Glimpse of What You’ll Learn: </strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">More about Dan’s company, Enginuity Global, and why its inception was relationships-based </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What it means to be “fiscally smart” and why that was so important when Dan was growing Enginuity </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The story behind the significant growth of Dan’s company, despite the “worst economic times” Dan had ever lived through </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why Dan’s dad was so disappointed that his son was getting into sales—and how Dan got him to change his mind </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Dan’s sales background has played such an integral role in his business growing as