Predictable Innovation with the Outcome-Driven Innovation (ODI) Process – Tony Ulwick

<p class="MsoNormal" style= "margin-bottom: 12.0pt; line-height: 150%;"><span lang="EN" style= "font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif;" xml:lang="EN">Is your approach to innovation predictable?</span></p> <p class="MsoNormal" style= "margin-bottom: 12.0pt; line-height: 150%;"><span lang="EN" style= "font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif;" xml:lang="EN">On this episode, Tony Ulwick and I discuss his innovation process that’s been used by companies around the world.</span></p> <p class="MsoNormal" style= "margin-bottom: 12.0pt; line-height: 150%;"><span lang="EN" style= "font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif;" xml:lang="EN">Tony is the inventor of the Outcome-Driven Innovation® (ODI) process and founder of strategy and innovation consulting firm, Strategyn. <span style= "mso-spacerun: yes;"> </span>He has applied his ODI process at some of the world's leading companies and across nearly all industries to create breakthrough innovations - achieving a success rate that is five times better than the industry average.</span></p> <p class="MsoNormal" style= "margin-bottom: 12.0pt; line-height: 150%;"><span lang="EN" style= "font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif;" xml:lang="EN">Tony has been credited with bringing predictability to innovation. <span style="mso-spacerun: yes;"> </span>He has been published in the Harvard Business Review and the MIT Sloan Management Review.</span></p> <p class="MsoNormal" style= "margin-bottom: 12.0pt; line-height: 150%;"><span lang="EN" style= "font-size: 12.0pt; line-height: 150%; font-family: 'Times New Roman',serif;" xml:lang="EN">Tony is the author of two best sellers: <span style= "mso-spacerun: yes;"> </span>What Customers Want and Jobs-to-be-Done: Theory to Practice.<span style= "mso-spacerun: yes;"> </span> Tony is also an inventor with 12 patents granted on his inventions.</span></p> <p class="MsoNormal"><span lang="EN" style= "font-s