PR Strategies vs Tactics

<p>So many people are getting wrapped up, thinking they have a great strategy and happily posting, writing sales copy, hosting events, being helpful in Facebook groups and yet never reaching their goals. I fully believe their tactics are spot on but question if their tactics and content are actually <em>strategic</em>. There is a difference and that's what I explore in this episode.</p><br><p>Also mentioned in this episode:</p><ul><li>Get on my waitlist to learn how to create your own strategic communications plan: <a href="https://www.janicefogarty.com/create-your-strategic-communications-plan" rel="noopener noreferrer" target="_blank">www.janicefogarty.com/create-your-strategic-communications-plan</a></li><li>Join my weekly email list to get behind the scenes details, tips on how to incorporate communications strategy in your business, and be first to learn about new offers: <a href="https://www.janicefogarty.com" rel="noopener noreferrer" target="_blank">www.janicefogarty.com</a></li></ul><p><br></p><h4>Resources to help - classic PR strategies &amp; skills:</h4><ul><li><strong>Create Your Social Media Content Strategy masterclass</strong>&nbsp;- Use your stories in a strategic way to help your business reach your goals, explained in this 32 minute video guide:&nbsp;<a href="https://www.janicefogarty.com/create-your-social-media-content-strategy" rel="noopener noreferrer" target="_blank">www.janicefogarty.com/create-your-social-media-content-strategy</a></li><li><strong>Take Control of Your Brand guide</strong>&nbsp;- A 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence.&nbsp;<a href="https://www.janicefogarty.com/take-control-of-your-brand-guide" rel="noopener noreferrer" target="_blank">www.janicefogarty.com/take-control-of-your-brand-guide</a></li><li><strong>Strategic messaging workbook</strong>&nbsp;- Clear messaging is the foundation of your entire communications and marketing strategy.