PR Might be the Most Valuable Part of Advertising

<p>A good agency tells a client's story, but a GREAT agency learns to tell its own.</p> <p>This is just one of the pieces of wisdom that Jeff Sweat, Founder of Sweat &amp; Co and all around renaissance man, shares with us this week. From a start in journalism as one of the first reporters on the tech beat, to published novelist, to content marketing, PR and advertising maven- we hear about a unique journey that has told the stories of many remarkable campaigns and agencies.</p> <p>We discuss:</p> <ul><li>Storytelling: What do we mean and when do we overuse it?</li> <li>PR isn’t something you do at the end of the process. How can PR become baked into a product or brand?</li> <li>How to be famous in 6 easy steps…really.</li> </ul>