"Power of One" Copywriting [from Mark Ford/Michael Masterson & Roy Furr]

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ ⏩ https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221005 (High-Velocity Copywriting) 🔗 https://www.awai.com/2017/07/the-power-of-one-one-big-idea/ (The Power of One Article from Mark Ford/Michael Masterson [at AWAI]) 📺 https://youtu.be/_A-aizC4Wsk (Clayton Makepeace Copywriting Outline & Checklists) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode?  Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221005 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221005 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221005 (CopyMentor 1-on-1 Coaching with Roy) It’s 1 of the 2 most powerful copywriting tips I got at my first AWAI Copywriting Bootcamp… Michael Masterson (pen name of Mark Ford) gave a presentation on “The Power of One” in copywriting. And it exposed a huge failure in how I wrote copy as a novice. Before that, I just wanted to throw anything and everything against the wall, to see what stuck. I piled on ALL the benefits, as early as possible. I gave my prospects EVERYTHING, and figured they’d choose what was most important to them. Nope, that’s not what good copywriters do…  What GREAT copywriters do. Great copywriters always use “The Power of One” to focus their thinking and th