Potential: You Be the Judge - A Case Study [E139] - Chris Cotton Weekly Blitz

<p>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. </p><p>Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/</p><p>Check out their podcast here: https://autorepairmarketing.captivate.fm/</p><p>If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind</p><p>In this podcast episode, Coach Chris Cotton provides advice to a San Diego auto repair shop owner looking to grow their business. The shop owner currently makes around $200,000 a year, mostly from custom jobs, and wants to increase profitability without working seven days a week. Coach Cotton suggests using a cloud-based SMS system for tracking numbers, advertising as a larger shop to attract more customers, and following California's hourly pay laws. He also advises focusing on oil services, brake, steering, and suspension work for consistent revenue, and charging separately for parts and labor. The shop owner admits to lacking proper income statements and running their business in an unstructured manner.</p><p>Coach Chris Cotton, 00:12:15, "If we don't have a legitimate business, we don't have anything at all."</p><ul><li>The shop owner's challenges (00:02:17) The shop owner discusses their challenges in scaling their business, working long hours, and the need for more employees.</li><li>The issue with custom work (00:05:15) Coach Chris explains the common misconception of making money from custom work and advises focusing on regular retail customers.</li><li>Assessing the shop's financials (00:07:28) Coach Chris questions the shop owner's income statement, advertising budget, and advises tracking numbers and moving to a cloud-based SMS system.</li><li>The shop owner's financial situation (00:09:23) Discussion on expenses, rent, employee pay, and t