Post-purchase Customer Experiences & Transactional Communication with Head of Marketing at Wonderment, Blake Imperl

<p>As a Head of Marketing at Wonderment and ex-Head of Partner Community at Attentive, Blake Imperl has extensive expertise in building and scaling retention marketing programs for D2C brands.<br> <br> On this Agency X episode, Blake, along with John, talks about the importance of leveraging retention marketing channels to create exceptional customer experiences:&nbsp;</p> <ul> <li>Return on Investment for transactional emails and SMS.&nbsp;</li> <li>The importance of segmentation, personalization and timing for achieving success with SMS.</li> <li>Post-purchase touchpoints being a low-hanging fruit to build consumer loyalty and drive retention.&nbsp;</li> <li>Real-life examples of what DTC brands are doing to meet their customers' rising expectations.<br> <br> &nbsp;</li> </ul>