Post-Cookie Marketing: Zero Party Data with Ben Parr from Octane AI

Ben is President and co-founder of Octane AI, the zero-party data marketing platform for eCommerce. He’s also a best-selling author, a member of Forbes 30 under 30, and used to be editor-at-large for Mashable. This month, to kick off 2022 in style – we’re focusing in on how you deal with the cookie-apocalypse that started in 2021 and will continue this year. What new marketing methods do you need to deploy? What do you need to do with your old marketing methods to keep the working? And how do we need to shift focus. Over the next 4 episodes we’re going to be exploring the online side of it all. Then next month we’ll be looking at the offline marketing methods that many DTC brands trialled in Q4 2021. Today we’re kicking off with Zero Party Data – what is it? How do you get it? Why do you need it? How do you use it? I met today’s guest at an eCommerce conference run by the Shopify agency swanky– and he was so great at explaining all this – I had to get him on the show so you all could benefit too. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy