Positioning A Premium Product with Pete Maldonado, Co-Founder & CEO at CHOMPS

In this episode of The Physical Product Movement, we're joined by Pete Maldonado, Co-Founder and CEO at CHOMPS. Pete shares and discusses how to connect with communities around trends to find customers in an organic and authentic way, the challenges and opportunities associated with positioning a premium product and the importance of focus and limiting SKUs to better serve your customers.