Policy Special: Understanding the ASA’s digital advertising pilot

<p>The Advertising Standards Authority (ASA) has launched a new pilot with IAB UK members - including Adform, Amazon Ads, Google, Index Exchange, Meta, TikTok, Twitter and Yahoo - that aims to bring more transparency to the digital ad industry. In this week’s podcast, James is joined by the IAB’s resident policy pro, Christie Dennehy Neil (official title: Head of Policy &amp; Regulatory Affairs) for a hot off the press, 10-minute explainer on how the pilot came about, what it sets out to achieve and why it's significant.&nbsp;&nbsp;</p><br><p>Find out more about the pilot <a href="https://www.iabuk.com/news-article/asa-iab-uk-members-announce-pilot-enhance-online-transparency" rel="noopener noreferrer" target="_blank">here</a>. </p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>