Podcasting Goes Private: An Interview with Nora Sudduth - Part 2

<p><em>“When you hear that person on the other end, you can put yourself, as a prospective client, you put yourself in their shoes. You hear what their thought process was and you feel connected to that person, you understand exactly what their struggles are because I have the same concerns, I have the same hesitations, and that's very impactful.”-- </em>Nora Sudduth</p><p>&nbsp;</p><p>This episode continues my interview with marketing and conversion strategist and Hello Audio co-founder Nora Sudduth as we talk about sound-based lead magnets, strategies for facilitating and encouraging testimonials, and the future of social audio in a post-Clubhouse world.</p><p>As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.&nbsp; If you have questions for me, just visit <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> webpage) will let you know when the new podcasts are available.</p><p>&nbsp;</p><p><strong>Making It Easier</strong></p><p>As the second half of our interview starts, we discuss the three types of lead magnets that Nora has found work well, and how private podcasting fits into each one. "You're positioning yourself as an amazing guide to help them through that workbook,” she says of one strategy, combining workbooks and private audio feeds. “So the workbook in and of itself could still be valuable, but now you're taking things to the next level as their companion.” She tells us about Hello Audio’s most popular private podcast, a collection of success stories from clients, and how private podcasting has doubled some of their conversation rates. “They didn't change anything,” Nora says, “other than adding this private podcast to make it easier for people… it's a