Podcast Marketing 2023: A Conversation with RedCircle Founder Mike Kadin - Part 1

<p><em>“A lot of folks start businesses and they just kind of look at what's hot right now, like, ‘we're going to start like a bitcoin’ or ‘we're going to start a mobile gaming company’ when that was popular, or whatever, and I think I can tell you from starting a business and growing it to twenty-six people, if you're not in love with the thing that you're doing it's going to be super-duper hard to get through it. Because there’s, you know, there’s certainly highs but there’s also tremendous lows, so if you’re not passionate about the thing, you’re going to struggle.” -- </em>Mike Kadin</p><p>&nbsp;</p><p>This episode’s guest is the founder and CEO of RedCircle, a platform that equips podcasters with strong tools to support their efforts to advance, make money, and gain attention. Through his experience building RedCircle's technology and growing its customer base, he’s had the unique experience of working with thousands of podcasters and advertisers, from the smallest marketers to the largest publishers in the space.&nbsp; He brings his technical background and expertise in the podcasting industry together to help move the audio advertising space forward for independent creators.</p><p>His name is Mike Kadin, and while this might sound a little meta (we’ve covered this subject before), I think it’ll be really useful and encouraging for you if you have a podcast of your own.&nbsp; And if you don’t yet have a podcast, maybe you should consider it.&nbsp; Come on in – the water’s nice!</p><p>As always, if you have questions for my guests, you’re welcome to reach out through the links in the show notes.&nbsp; And if you have questions for me, visit <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you’re getting some value from listening, feel free to spread that around and share it with a friend, alo