Podcast lessons from 200 Episodes

<p>If you’re thinking about starting your own podcast, or have just recorded your first handful of episodes, then you’ll definitely want to tune into this episode of The Business of Thinking Big — I’m sharing ALL of the biggest, boldest, and most surprising lessons I’ve learned while recording my first 200 episodes. (Not interested in leaping into the podcasting world? Don’t worry, many of these lessons apply to content creation in general, so you’ll still get a lot of value!).</p><p>True thought leaders have a platform <em>and</em> a following. Podcasting is one of the fastest growing mediums worldwide, with North America topping the list in terms of number of listeners. A study by <a href='https://www.thepodcastexchange.ca/research'>The Podcast Exchange</a> found that 12 million Canadians listened to podcasts in 2021, with 9 million tuning in at least once a month. Tapping into that market is a fantastic way to deepen your relationship with your ideal clients, build your personal brand, and drive more sales without “selling.”</p><p>In this episode, you’ll discover my top tips for content strategy, interviewing, storytelling, and hiring the perfect professionals to help you get your message out <em>just</em> the way you want it. Before you press play, I advise you to grab your notebook, because you will DEFINITELY want to take some notes!</p><p>In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌</p><ul><li>The benefits of having your own consistent, weekly platform to share your expertise</li><li>The strategy behind choosing your podcast’s name — and ensuring that it will reflect your business as you grow and evolve</li><li>How to create a compelling and effective content plan that both serves your business and keeps people listening!</li></ul><p>Timestamps:‌</p><p>00:33  Intro</p><p>02:01  Benefits of podcasting</p><p>03:22  Picking your name</p><p>04:19  Variety is key</p><p>07:20  Outline &amp; flow</p><p>09:26  Recording when fresh</p><p>11:20  Valeska Griffiths &amp; Emily Milling</p><p>13:05  Consistency over quality