Pod 303 - How a leading multi-state operator develops and launches brands

<p>On this episode of BofC Live, we connect with <a href="https://www.linkedin.com/in/valdacoryat/" target="_blank">Valda Coryat</a>, the Chief Marketing Officer of Trulieve. Trulieve is a multi-state operator based in Florida with a 96-store footprint across multiple states. Trulieve made headlines earlier this year with the <a href="https://investors.trulieve.com/news-releases/news-release-details/trulieve-announces-largest-us-cannabis-transaction-acquisition" target="_blank">planned acquisition of Harvest Health and Recreation</a>. We wanted to connect with Coryat to discuss the recently announced launch of <a href="https://www.prnewswire.com/news-releases/trulieve-introduces-new-brand-portfolio-designed-to-serve-consumers-in-adult-use-and-medical-markets-301349352.html" target="_blank">four consumer-facing brands</a> – Muse, Momenta, Sweet Talk and Cultivar Collection by Trulieve.</p><p>BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.</p>