Pod 261 - The process of creating a new category for cannabis consumers

<p>On this episode of BofC Live, we connect with <a href="https://www.linkedin.com/in/lorihh/?originalSubdomain=ca" target="_blank">Lori Hatcher</a>, Head of Marketing for <a href="https://www.trussbeverages.com/" target="_blank">Truss Beverage Co.</a> – a joint venture between HEXO and Molson Coors. We wanted to connect with Hatcher to talk about the challenges – and opportunities – to create an entirely new product category for cannabis consumers. As well, how consumers are finding and enjoying the Truss suite of brands and products.</p><p>BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.</p>