Playing the Long (Marketing) Game with Todd Brown

<p><span style="font-weight: 400;">Today, I am interviewing Todd Brown who is a master-marketer, copywriter, educator, and author.</span> <span style="font-weight: 400;">Todd Brown is one of my mentors, and he is somebody whom I’ve been following and learning from for many years. I have grown a lot from his teachings and the two biggest things that apply most to my methodology are the unique mechanism and the offer awareness spectrum.</span></p> <p><span style="font-weight: 400;">In this episode, we talked about some of the critical elements when it comes to developing sales messages: marketing intellectual property and how to differentiate yourself from the competition.</span></p> <p><span style="font-weight: 400;">This is one of the best conversations in my guest podcasts. You will get a lot from this and I can’t wait to hear your takeaways!</span></p> <p><span style="font-weight: 400;">A few of the key topics we discuss:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Marketing and selling are not the same activity. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The importance of having a unique mechanism when it comes to marketing your programs.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The offer is the make-or-break component of any campaign.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The power of differentiation.</span></li> </ul> <p><span style="font-weight: 400;">You’re going to want to turn off all the distractions and get focused when you listen to this conversation. If you are in business and if you are responsible for marketing or sales in any way, then you’re really going to learn a lot by listening in. I cannot believe our good fortune to learn from someone who’s so incredibly talented at what he teaches!</span></p> <p><span style="font-weight: 400;">Todd Brown is considered the #1 authority on engineering profitable