Platypus Media - Sarah Robinson

<p>Sarah Robinson, Founder & Paid Media Manager of Google Ads Agency, Platypus Media chats to Alex, Tessa and Tom about the tests they've been running and their exciting new findings. Lots of useful insights into Google analytics and social media ads and bonus...you'll learn all you need to know about the semiaquatic, egg-laying mammal native to Australia that is the Platypus.</p><p>Talking points:</p><p>-  About Platypus Media</p><p>- Testing your Ads / Performance Max Experiments for Google Ads</p><p>- Why and How</p><p>- Conversion Data </p><p>You can learn more at: <a href="https://platypusmedia.co.uk/">https://platypusmedia.co.uk/</a></p><p>You can watch Sarah's useful video on testing here: <a href="https://www.youtube.com/watch?v=fmZELnXFz7I">https://www.youtube.com/watch?v=fmZELnXFz7I</a></p><p>The Advisers Assemble podcast is brought to you by the team at The Lead Engine who specialise in <a href="https://theleadengine.co.uk/">lead generation for financial advisers</a>.</p>