Pivoting To Virtual Events: The Success Story of Kenes Group

<p>Another week, another inspiring story about pivoting to virtual events! Now that the industry has come to terms with the so-called “new normal”, <a href='https://helloendless.com/how-small-event-companies-can-pivot-to-survive-the-pandemic/'>we want to bring the best stories to the forefront</a>. All across the nation, event planners have been learning the ropes of virtual events. And they’ve been doing so in order to deliver high-quality experiences with the tools they have at their disposal. So there’s no shortage of success stories out there.</p> <p>On this week’s #EventIcons, we introduce yet another incredible tale of pivoting. Our amazing guest, <a href='https://www.linkedin.com/in/magdalinaatanassova/?originalSubdomain=bg'>Magdalina Atanassova</a>, is the Marcom and Brand Manager at <a href='https://kenes-group.com/'>Kenes Grou</a>p. She studied Convention, Event, and Exhibition Management and has been a titan of the industry for years. Today, she joins our always lovely host Sarah Christl to tell us how she went about pivoting to virtual events – and most importantly, what she learned and how the company succeeded. Press play to find out!</p>