Pitching New Clients

<p>For a video summary of this topic on YouTube, or to connect with me on your favorite platform, visit <a href='https://pods.link/aardvarkgirl'>https://pods.link/aardvarkgirl</a></p> <p>One of the trickiest parts of running your business can be finding new clients. So many of us know what we have to offer, but conveying it clearly to the right person at the right time can be challenging.</p> <p>And a lot of us don’t want to sell. You want the work, but you don’t want to be pushy or gimmicky or come across as desperate. So you spend the time to craft a clever, well-written pitch that you believe will connect. You send it out to your carefully curated list of ideal customers. And then… crickets. So many people don’t even bother to respond, and that leaves you confused, disappointed, and wondering what you could’ve done differently.</p> <p>Based on what I’ve received lately, and what I’ve heard from other business owners, here are some suggestions for pitching new clients.</p> <p>01:06 Do your research.</p> <p>Make sure that the person or company you’re pitching is a good match for your services. Take the time to understand what the business needs and how you’d fit in. It’s really obvious when you’re sending the same generic template to everyone, and that doesn’t usually work.</p> <p>02:18 Make it about THEM, not you.</p> <p>The most common mistake I see in pitches is when the vendor makes it about what they’ve done, and what they need, instead of focusing on what they can do for the client. You want to solve a problem for them and make their lives easier. Consider their needs and let them know what you can do for them.</p> <p>03:11 Personalize it</p> <p>Let the potential client know why you connect with them – whether it’s a personal experience, a particular set of values, or sharing a similar goal. Why do you want to work with them? Why should they want to work with you? These days, people are looking for much more than a service provider. They want to build relationships with others who resonate with th