Pillars of a SaaS Affiliate Program in 2022

<p>In this episode of <em>SaaS Connect </em>by <a href="https://www.cloudsoftwareassociation.com/"><u>Cloud Software Association</u></a>, Dustin Howes, Sr. Affiliate Manager at PeopleConnect, who boasts more than 12 years experience in the industry, shares the pillars for starting a SaaS affiliate program in 2022.</p> <p>PeopleConnect is a company that develops tools to connect people.</p> <p>The conversation includes:</p> <ul> <li>The first step when acquiring a new program.</li> <li>Determining whether a business is ready for an affiliate program. Tip: a good indication is revenue. For example, Dustin says he would never take on a client in the ecommerce space unless they make $50,000 in revenue each month because brand recognition gives power to an affiliate program. However, for SaaS companies, they should be making $10,000 per month in revenue.</li> <li>What is a listicle and how it can help when you’re considering setting up an affiliate program.</li> <li>The roadmap to setting up a new affiliate program.</li> <li>Recommended affiliate program networks for SaaS.</li> <li>Getting company buy-in to start with affiliate marketing.</li> <li>Benefits of starting an affiliate program.</li> <li>Why “set and forget” is not an option.</li> <li>One-time vs. recurring commission.</li> <li>Recommendations on affiliate backlinks.</li> <li>A strategy hack to fix bad reviews!</li> <li>Common mistakes people make when starting an affiliate program.</li> <li>Affiliate recruitment tactics: If you want the “difference-makers” to join your program, you're going to have to offer personalization.</li> <li>Benefits of high and low volume affiliates.</li> </ul> <p><br></p> <p>Resources mentioned:</p> <ul> <li><a href="https://www.cj.com/"><u>Commission Junction</u></a></li> <li><a href="https://www.shareasale.com/info/"><u>ShareASale</u></a></li> <li><a href="https://www.semrush.com/"><u>SEMRush</u></a></li> <li><a href="https://ahrefs.com/"><u>Ahrefs</u></a></li> <li><a href="https://impact.com