Picking Your Niche | Ep 375

You will never make it by taking shortcuts. Today, Alex (@AlexHormozi) talks about how to pick your niche when creating a business, the importance of putting the time and effort into that niche, and the why taking the easy route is never the answer to success. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps 1:14 - Most people get the wrong idea about picking a niche because they have no knowledge about the niche itself 5:21 - It’s very difficult to pick a niche when you haven’t actually had the experience or done something in that niche 8:25 - Your career is built on a foundation. If you try to skip a step, you’ll get nowhere. You have to endure the years you put into the niche, even if it takes a while 10:53 Putting time and effort into growing the business or getting into the niche is more important than reaching the top quickly. It respects the game and shows how passionate you are Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )