Phone convo w/Product Rebel/ Author-Heather Samarin-convo about her business partner Vidya Dinamani

The conversation I had with Heather Samarin was very informative and helpful for small businesses and well established businesses. Heather and her business partner/close friend Vidya Dinamani are helping people all over the world. Heather Samarin is the co-founder of Product Rebels and has over 17 years of experience in design, development, and management of customer experiences. She has held multiple product executive roles for successful companies like Intuit and her business partner Vidya Dinamani is the co-founder of Product Rebels where she exercises her passion for coaching product leaders and teams. She has over 18 years of experience specializing in strategy, innovation, product development, design and management. She has help multiple executive roles at leading companies including Intuit and Mitchell International. Driven to create a better way to bring new products and features to market, product management experts Vidya Dinamani and Heather Samarin developed an easy-to-implement framework to help product teams get better at creating delightful experiences that drive growth. Groundwork is a philosophy and methodology for product leaders and product teams that focus on three Pillars—Convergent Problem Statement, Actionable Persona, Individualized Needs—and three Practices—Developing Hypotheses, Conducting Scrappy Research, Getting Commitment—that together center your efforts around the most impactful problems, prioritize the right customer needs, enable durable decisions and creates customer-driven organizations that consistently develop products people actually want. Product Rebels was forged through decades of experience in product management and product leadership roles. Why do they call themselves Product Rebels? because the best product leaders represent the voice of the customer. They are obsessed with the problem the customer faces, the impact decisions may have on them, and the pain points they experience. And sometimes, being that voice of the customer in your company can feel like rowing up str