Philip Fairley: Video Content Marketing for Your Law Firm

<p><strong>In this episode, Steve Fretzin and Philip Fairley discuss:</strong></p><ul><li>Measuring everything in your business for success. </li><li>Biggest opportunities for growth for small law firms. </li><li>The most overlooked area of your law firm. </li><li>Competing with larger firms in your marketing without spending an arm and a leg.</li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Run your business on the numbers, not on a feeling. Look at the data on a consistent basis and take action on it. </li><li>Get content out consistently - everyone is watching short-form videos, so do that. Right now, the biggest opportunity is video. </li><li>React to pop culture, use it as a way to brand, and tell people you’re a lawyer without saying it. This is one way to get your other content moving and visible to more people. </li><li>Repurpose your content - there are dozens of ways you can repurpose a long-form video with basic editing for different platforms and audiences. </li></ul><p> </p><p><i><strong>"Your potential clients don’t know what they don’t know. By you educating them, you’re branding to them, and that’s when you’re starting to attract more."</strong></i><strong> —  Philip Fairley</strong></p><p>Get a free copy of Steve’s book <i>“Sales-Free Selling”</i> here: <a href="http://www.fretzin.com/sales-free-selling">www.fretzin.com/sales-free-selling</a></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Lawmatics: <a href="https://www.lawmatics.com/1-month-free/">https://www.lawmatics.com/1-month-free/</a></p><p>Get Staffed Up: <a href="https://getstaffedup.com/bethatlawyer/">https://getstaffedup.com/bethatlawyer/</a></p><p>Get Visible:<a href="https://www.getvisible.com/"> https://www.getvisible.com/</a></p><p> </p><p><strong>Episode References: </strong></p><ul><li>The Rainmaker Institute- Free YouTube Channel Optimization Guide: <a href="http://www.therainmakerinstitute.com/bethatlawyer">www.therainmakerinstitute.com/bethatlawyer</a></li><li>No Bullsh!t Leadership Podcast: <a h