Petua & Joseline Kateeba: Crest Foam Limited - Second Generation Business, A Successful Succession Story.

<p>On the show I interview a mother-daughter duo. Petra and Joseline Kateeba. We talk about executing an effective succession, bouncing back from loss and what scaling means to a second generation Ugandan business.<br><br>Mrs Petua Kateeba is the Co-founder and a shareholder in Crest Foam Limited. She trained as a midwife and co-founded the company with her late husband in 1984. Following her husband’s death in 1992, she stepped into the leadership role and led Crest Foam from a small market player to a #1/#2 market leader. During her tenure, Crest Foam was named one of the Top 50 Brands in Uganda by Private Sector Foundation in its Proudly Ugandan campaign; she also won the Entrepreneur of the Year Award from UWEAL. In 2015, she handed over the reigns to her daughter Joseline.</p><p>Joseline Kateeba joined Crest Foam Limited in 2014 and in February 2015, she became&nbsp; the Managing Director. Prior to Crest Foam, Joseline worked for nearly four years with global power company Cummins and four years at global strategy consulting firm Bain &amp; Company. She holds an undergraduate degree from the University of Warwick, an MPHIL in Management Studies from University of Cambridge and an MBA from Harvard Business School. Joseline is a Non-Executive Board Member of Uganda Manufacturers Association, NCBA Bank Uganda Limited, Biyinzika Poultry International Limited and a member of the Advisory Board of Total Uganda Limited.<br><br>Petua and Joseline's African Business Story is one dedicated to building a legacy brand.&nbsp; Putting structure and systems in place to enable them scale both geographically and product wise.&nbsp;</p>