Peter Fader - Professor of Marketing, the Wharton School of the University of Pennsylvania [Customer Centricity]

<p>Peter talks about Customer Centricity<br>o What is Customer Lifetime Value<br>o How companies grow the current customer instead of cross/up-sell<br>o What's more important between Brand Equity or Customer Equity?</p><p>Connect with Peter, <a href="https://urldefense.com/v3/__https://lc4.shatrk.com/r/e/z3mLjFE5nwkCm4r5o?r=https:**Awww.linkedin.com*in*peterfader*__;Ly8vLy8!!HXCxUKc!iMZ5xaNMyNNtyts6AYYsXxw6LBS3C3lHMihjAin0boUkAlOc50ZtpzmxF6sqwos%24">here</a>. </p><p> </p><p>JOIN THE PRESS 1 FOR NICK COMMUNITY:</p><p><a href="https://urldefense.com/v3/__https://lc4.shatrk.com/r/e/XrW54SJb93EIZ3Y4w?r=http:**Awww.linkedin.com*company*press-1-for-nick__;Ly8vLw!!HXCxUKc!iMZ5xaNMyNNtyts6AYYsXxw6LBS3C3lHMihjAin0boUkAlOc50ZtpzmxsEKgo2A%24">LinkedIn</a></p><p><a href="https://urldefense.com/v3/__https://lc4.shatrk.com/r/e/e41V6fXkrN3TQZPoL?r=https:**Apress1fornick.com*podcast*__;Ly8vLw!!HXCxUKc!iMZ5xaNMyNNtyts6AYYsXxw6LBS3C3lHMihjAin0boUkAlOc50ZtpzmxOlPU_T4%24">Website</a></p><p><a href="https://urldefense.com/v3/__https://lc4.shatrk.com/r/e/PxWj4T0wVMWCXBkl7?r=https:**Awww.linkedin.com*in*nickglimsdahl*__;Ly8vLy8!!HXCxUKc!iMZ5xaNMyNNtyts6AYYsXxw6LBS3C3lHMihjAin0boUkAlOc50ZtpzmxT_aSguU%24">Connect with Nick</a></p><p> </p><p>BOOK RECOMMENDATIONS:</p><p>Learn about all the guests book recommendations <a href="https://urldefense.com/v3/__https://lc4.shatrk.com/r/e/lJEQ3cjNlWBF1Vve4?r=https:**Apress1fornick.com*books*__;Ly8vLw!!HXCxUKc!iMZ5xaNMyNNtyts6AYYsXxw6LBS3C3lHMihjAin0boUkAlOc50ZtpzmxtCESinY%24">here</a>.</p><p> </p><p>BROUGHT TO YOU BY:</p><p>𝐕𝐃𝐒: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. <a href="https://urldefense.com/v3/__https://lc4.shatrk.com/r/e/4bjElTA4mP7TPjb6G?r=https:**Awww.govds.com*__;Ly8v!!HXCxUKc!iMZ5xaNMyNNtyts6AYYsXxw6LBS3C3lHMihjAin0boUkAlOc50ZtpzmxOypDwa