PESO Update with Gini Dietrich

<p><strong>In this Marketing Over Coffee:</strong><br /> Learn about media types, the strategies for them and more!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC765.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsor: <a href= "https://linkedin.com/moc"><strong>LinkedIn</strong></a> and <a href="https://themailworks.com/moc"><strong>The Mailworks</strong></a></p> <p>Defining PESO - Why was it created? What does it mean?</p> <p><strong>6:45 LinkedIn</strong> – <strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c">We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href="https://linkedin.com/MOC">Click here to get a $100 for your first campaign!</a></strong></p> <p>PESO at the University Level</p> <p>John Blue asks about Press Releases</p> <p>Coordinating content and programs across channels</p> <p><strong>18:23 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts <a href= "https://themailworks.com/moc">themailworks.com/moc</a></strong></p> <p>Why the work must generate marketing leads, MQLs, SQLs, or conversions</p> <p>What programs to lead with?</p> <p>TikTok and possible future crackdowns</p> <p>Consulting vs. becoming the marketing team</p> <p><a href= "https://spinsucks.com/communication/peso-model-certification/">Getting training on PESO through Syracuse</a></p> <p><a href="https://spinsucks.com">Learn more about Gini at SpinSucks.com</a></p> <p><a href="https://www.strava.com/athletes/63166332">Join us over on Strava</a></p> <p>Follow <a href="https://www.linkedin.com/in/johnjwall/">John</a> and <a href="https://www.linkedin.com/in/cspenn/">Chris</a> on LinkedIn</p> <p>Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!</p> <p>Sign up for the