Performance Marketing x Creative with Public Goods

<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">You know who did very well early on in the COVID-19 pandemic? </span><br><br><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Companies that sold things like hand sanitizer and toilet paper. Those everyday things that we all took for granted, but found ourselves unable to get at our local stores, or even online? </span></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">But what do you do when you get banned from Facebook for advertising those products? You innovate, create new ways of advertising, and try to figure out a way to get around the censors. </span></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">On this episode of BrandSide, I interview </span><a href="https://www.linkedin.com/in/myles-pindus-81569960/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Myles Pindus</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">. Myles is the performance marketing manager at </span><a href="https://www.publicgoods.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Public Goods</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, a subscription based D2C company focused on everyday household items like groceries, home goods, and personal care products. </span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">We talked about: </span></p> <ul> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Getting banned from advertising their best selling items on Facebook at the onset of the p