Peet’s Coffee Revamps Loyalty Program from Ground Up

<p>Lisa Regelman is the Director of Loyalty and Growth Marketing for Peet’s Coffee, a Bay Area-based coffee shop with about 200 locations in the U.S. and products available in about 1,700 grocery stores.</p><p>Regelman spoke with Loyalty360 CEO Mark Johnson about the recently revamped Peetnik Rewards program, loyalty in a post-COVID world, and standing out in the loyalty industry.</p>