Peak Season: From Discounts to Bundles – Profitable Promotions 101 with Rosie Bailey, Nibble

<p>Rosie Bailey is the CEO at Nibble, THE award-winning eCommerce AI negotiation bot. Which means she’s ALL about helping eCommerce brands and retailers to increase conversion at the same time as saving margin – thus ultimately increasing profits!</p><p>&nbsp;In this episode we discuss:</p><ul><li>How do different customers engage with products through different channels?</li><li>How to preserve brand values on DTC websites</li><li>Tips for companies preparing for Black Friday promotions</li><li>How can bundles be effectively used in promotions?</li><li>Incorporating mystery boxes into promotions: the potential benefits and drawbacks&nbsp;</li></ul><br/><p>[05:15] Academic research shows negotiation costs: time, face.</p><p>[08:43] Customer lifetime value key to profit.</p><p>[10:56] Different customers require different channels of sales.</p><p>[17:35] Marketing message: big percentage vs. discounting</p><p>[27:02] Optimise by looking at competitors and tools.</p><p>[30:12] Ways to improve promotions and increase profitability.</p><p><p class="tdfocus-1691666431247">Learn about Herdify &gt;&gt; <a href="https://keepopt.com/herdify" rel="noopener noreferrer" target="_blank" class="tdfocus-1691666444074">https://keepopt.com/herdify</a></p> </p><p><p class="tdfocus-1690282551148">Find your next eCommerce tool &gt;&gt; <a href="https://keepopt.com/tech" rel="noopener noreferrer" target="_blank" class="tdfocus-1690282565464">https://keepopt.com/tech</a></p> </p><p><p class="tdfocus-1689246678867">Get all the links and resources we mention &amp; join our email list at <a href="https://keepopt.com" rel="noopener noreferrer" target="_blank">https://keepopt.com</a></p><p class="tdfocus-1689246713962">Love the show? Chloe would love your feedback - leave a review here: <a href="https://keepopt.com/review" rel="noopener noreferrer" target="_blank">https://keepopt.com/review</a> or reply to the episode Q&amp;A on Spotify.</p><p class="tdfocus-1689246695124">Interested in being a Sponsor? go here: <a href="https://keepopt.co