Pauline Fallowell tells me why London is better than NYC, how to develop and audience, and more!

<p>This is a great episode with Pauline Fallowell from London Theatre Company. (I typed the wrong name to begin with. London Theatre Direct, also a great company!)  </p> <p>We cover a lot of really cool stuff and she was a good sport about doing some quick fire questions including telling me why she thinks the West End is better than Broadway. </p> <p>After we get that out of the way, we talk about engaging with your audience, building an audience from scratch, and how to keep your audience coming back from more. </p> <p>She also shares one interesting data from the reopening of events in London. And, she shares why Richard Howle and Ian Taylor were so important to her career and why I consider them two of the best people around. </p> <p>And, I finally get to tease Richard Howle and Jonathan Brown for the teasing they gave me on Clubhouse! </p> <p>Get my weekly newsletter, Talking Tickets at <a href= "http://talkingtickets.substack.com">http://talkingtickets.substack.com</a>. </p> <p>Visit my website at <a href= "http://www.davewakeman.com">www.davewakeman.com</a></p> <p>Check out my friends at Booking Protect. <a href= "http://www.bookingprotect.com">www.bookingprotect.com</a></p> <p>Refund protection rates have been over 30% for most months since tickets have begun being sold after the lockdowns, showing that customers want peace of mind and security now more than ever. </p>