Paul Bailey teaches me how to make Brand Purpose meaningful and not BS...

<p>I'm talking with Paul Bailey from Halo in Bristol, UK today. </p> <p>We are discussing brand and this is a great one because we set out to hit on a few really important topics:</p> <ul> <li>Research</li> <li>Brand Purpose</li> <li>Top of Funnel Activity</li> </ul> <p>Paul was kind enough to come on to be the first guest to talk about brand exclusively so that I would have some conversations that I directed to include as resources for my upcoming applied brand management class for executive MBAs. </p> <p>We hit on the 95/5 rule that comes out of LinkedIn's research. The Long and Short of It. The challenge of last click attribution. Brand as a tool to generate future demand...and a lot more. </p> <p>Check out my friends at Cover Genius: <a href= "https://www.CoverGenius.com">www.CoverGenius.com</a> </p> <p>The CFAR product is very helpful to folks now because peace of mind is showing up in purchase habits around the world meaning uncertainty is showing up as a driver for customers holding off from buying their tickets/trips/entertainment. </p> <p><a href= "https://covergenius.com/any-reason/">https://covergenius.com/any-reason/</a></p> <p>Visit my website at <a href= "https://www.DaveWakeman.com">www.DaveWakeman.com.</a></p> <p>I have some upcoming workshops that will be dropping for NYC, London, Melbourne, and Sydney. </p> <p>Plus, I'm looking at Singapore, but I haven't been able to lock those dates down just yet. </p> <p>Get the 'Talking Tickets' newsletter at <a href= "https://talkingtickets.substack.com">https://talkingtickets.substack.com</a> and 'The Business of Value' at <a href= "https://businessofvalue.substack.com">https://businessofvalue.substack.com</a> </p> <p>Rate! Review! Share! </p> <p>These things help me out! </p>