Patti Mara | Listening to Your Customers

<p>As a small business, don’t let yourself become a commodity – you’ll get lost in a crowded market. Instead, to compete effectively, says Patti Mara, you must position yourself as a trusted resource and provider of not products and services – but solutions.</p><p> </p><p>Patti, a business consultant and author of the new book <em>UpSolutions, </em>says there are key things a business must do to reach that goal. It all starts with the customer – and how you interact with them. </p><p> </p><p>She says too many businesses give prospects a reason to default to the competition with the lowest perceived price instead. </p><p> </p><p>We talk about what the ideal customer experience looks like (including during the ongoing pandemic), how to help your customers make “better” decisions, and more, including…</p><p> </p><ul> <li>Why you should never compete on price<br> </li> <li>3 things you must do to make your team more effective<p></p> </li> <li>How to listen to what your customers are saying beyond the words<p></p> </li> <li>Why putting profit as a secondary consideration in your business… will lead to faster growth<p></p> </li> <li>And more</li> </ul>