Pat Quinn Explains How to Give Presentations That Connect AND Convert

<p>Pat Quinn shares his incredible insight into how to explode your conversion rate and get more people to say yes to you with the Storybrand structure. Find out how to win more clients and business by telling authentic stories that make your offer so compelling the client will be thinking “I’d thought you’d never ask!”</p> <ul> <li>Structure matters. Pat’s goal when he’s working with a speaker is for the audience to engage with the speaker after they’re done which means you need to structure your presentation differently. Engagement can take the form of doing business with you, using your service, or subscribing to your newsletter.</li> <li>The Storybrand formula has four steps: Heart, Head, Hand, and Heart. The first part, Heart, is your opening story where the purpose is not to sell, but to connect. The second, Head, is when you teach and help the audience. The third part, Hand, is where you ask the audience to do something with your call to action. The last part, Heart, is to finish with something inspiring. When you put all these things together you will have a presentation that will make people want to engage with you.</li> <li>Mo used to skip too early to the teaching part of the training but after going through Pat’s training he discovered that the personal story at the beginning is the most important part of the presentation.</li> <li>Everyone wants to be a leader and teach the audience, but you can’t lead until you have paced with someone. Pacing is not teaching or leading or selling, it’s saying that you’ve been where the audience is and understanding how they feel.</li> <li>Every communication you do in your business should be in the four part story format. You have some goals with a presentation but the biggest one is to connect and the best way to accomplish this is through episodic storytelling.</li> <li>The three goals of your opening story are to be ordinary, be extraordinary, and to show your why. Ordinary means showing you’ve struggled with the audience’s problems as well. Extraordinary means t