Past, Present, Future of No-Code

<p>Emmanuel Straschnov (@estraschnov) is the founder and co-CEO of Bubble.</p><p>Audio source: <a href="https://www.spreaker.com/user/10197011/how-no-code-is-enabling-entrepreneurship">https://www.spreaker.com/user/10197011/how-no-code-is-enabling-entrepreneurship</a></p><p><strong>swyx: </strong>[00:00:00] I've always been interested in no-code and I think it's a pretty cool to see <strong>Emmanuel Straschnov</strong> give a brief overview of the past present and future of no-code on a recent podcast with a village global. So here he is </p><p><strong>Erik Torenberg: </strong>[00:00:16] Emmanuel. I'm really intrigued because you started this so early. Give a little bit of the overview of the different phases of sort of no code acceptance.</p><p>Like what were the inflection points by which it became much more accepted and much more prominent and ineffective. </p><p><br><strong>Emmanuel Straschnov: </strong>[00:00:33] So the very first phase for us, I mean, between 2012 and 2014 was, wait, why are you doing this? Squarespace is already here. And it's great. So that was the first phase where you had to explain.</p><p>Yeah, I mean, Squarespace is great, but if you want to start Airbnb, you can do it on square Squarespace. So that's what we're working on, but that was not necessarily a messaging that was working very well because the product was not ready yet. Like no code is very much something that until you have a great product to show people are not going to believe it.</p><p>Okay, then we have the community of early adopters starting in 2015. Uh, in fact, our first visible launch on product hunt, uh, in October, 2015, that went very well. I think, I mean, you know, Eric product did very well. So then I think we got on our first week, maybe like 2000 votes or something, which back then was a lot at that point in 2015.</p><p>And so that was a committee of early adopters. Playing with it. Most engineers were like, this is never going to work. Uh, but you know, product people or non-technical product peopl