Partnerships Revolutionizing SaaS Sales

<p>In this episode of <em>SaaS Connect</em> by Cloud Software Association, <a href="https://www.linkedin.com/in/dyovanno/"><u>David A. Yovanno</u></a>, CEO at <a href="https://www.linkedin.com/company/impactdotcom/"><u>impact.com</u></a>, a partnership management platform, and author of <em>“The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences”</em>, speaks about how partnerships revolutionize SaaS sales:</p> <ul> <li>Why traditional sales methods no longer work well.</li> <li>Don’t rely only on your sales team. Instead, you need an army out there speaking about your products.</li> <li>Types of partners and the value each provides.</li> <li>Benefits of working with referral partners.</li> <li>Case studies such as Canva, which quadrupled its revenue.</li> <li>Six key principles of referral partner “fit”:</li> </ul> <ol> <li>Compatibility.</li> <li>Shared customers and audiences.</li> <li>Desirable customer experiences.</li> <li>Accurate tracking and measurements to see if the partnership is working.</li> <li>Motivating value exchange.</li> <li>Shared partnership success plan.</li> </ol> <ul> <li>Tips to get started with a referral program.</li> </ul> <p><br></p> <p>The most important question is not, “how can I get somebody else to sell my products?” but rather, “how can I be part of the information or the experience that my target customers are sourcing?”</p> <p><br></p> <p>Resources Mentioned:</p> <ul> <li><a href="https://www.amazon.com/Partnership-Economy-Businesses-Exceptional-Experiences/dp/1119819709"><u>The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences</u></a> (book by David A. Yovanno) - https://www.amazon.com/Partnership-Economy-Businesses-Exceptional-Experiences/dp/1119819709</li> </ul> <p><br></p> <p><em><strong>Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at </st