Part 1 - Why Launch a B2B Podcast

<p><span style="font-weight: 400;">The biggest myth around starting a podcast is that you need to build a large following in order to be successful. Building an audience is part of the equation, but it is far from the greatest value driver of starting a podcast.</span></p> <p><span style="font-weight: 400;">In this episode of the Working Without Pants Podcast, I describe why the number one value driver from podcasting is how it amplifies your ability to network with strategic partners, prospects, and influencers.</span></p> <p><span style="font-weight: 400;">I discuss why it’s easier than you think to get high level guests on your podcast, and how these engagements lead to lasting relationships built on trust.</span></p> <p><span style="font-weight: 400;">I also walk through the other reasons why starting a podcast is valuable, including how it positions you as an authority, leads to speaking opportunities, allows you to repurpose your material into other social content, and generates inbound leads.</span></p> <p><span style="font-weight: 400;">If starting a podcast has ever been on your mind, this episode and the following episodes in this series are for you.</span></p> <p> </p> <h3><strong>This episode is brought to you by Content Allies</strong></h3> <p><a href="https://contentallies.com"><span style= "font-weight: 400;">Content Allies</span></a> <span style= "font-weight: 400;">helps B2B companies launch revenue-generating podcasts. We set you up with weekly interviews with your ideal prospects and strategic partners. You show up and have engaging conversations, we handle EVERYTHING else. </span></p> <p><span style="font-weight: 400;">From show strategy and guest outreach, to audio production and podcast syndication. We do it all.</span></p> <p><span style="font-weight: 400;">With packages starting at $3k per month, we make podcasting an ideal growth channel for you. </span></p> <p><span style="font-weight: 400;">Learn more and say hello at</span> <a href="https://contentallies.com"><span style= "font-weight: