Parry Malm, CEO of Phrasee Discusses The Use and Future of AI in Marketing.

In this episode of Customers Who Click, we discuss the use of AI in marketing, and how while there is huge potential there, at the moment it is a supporting technology, freeing up marketers to be more creative, and do what they do best. AI is great at learning from data, and producing assets such as subject lines and ad copy, which humans are have natural restrictions and biases toward, but lacks the ability to influence marketing at a higher level. Parry Malm, CEO of Phrasee reveals all