Packaging Design for Purpose, Emotion, and Function | Ep. 31

<p>Today’s Guests are Chris Cook &amp; Audra Nebolini, ACDs at CBX. Here's what we discuss and what you can learn more about:</p> <ol> <li><strong>Packaging design strategy</strong>, what it's like in a major brand strategy session</li> <li>Setting <strong>benchmarks</strong> for success</li> <li>How brands can <strong>communicate purpose</strong> using design cues on shelf</li> </ol> <p>We discuss how you can take a brand like Clorox who previously was seen as an under the sink product with skull and crossbones for its ability to kill everything and creating a 180 degree turn in the consumer’s perception of purpose.</p> <p>Listen to how packaging and design influences consumers to embrace Clorox today for the safety it delivers.</p> <p>If you’re enjoying the show, please leave us a review whereever you listen to podcasts, it would mean a great deal to me and help others interested in packaging discover the show.</p> <p><strong>Connect with Guests:</strong></p> <p><a href="https://www.linkedin.com/in/audra-nebolini-5a22232b/">Audra Nebolini on LinkedIn</a></p> <p><a href="https://www.linkedin.com/in/chriscook09/">Chris Cook on LinkedIn</a></p> <p>Learn more about <a href="https://cbx.com">CBX online</a></p> <p>Connect with <a href="https://bit.ly/EvelioMattos">Evelio Mattos on LinkedIn</a></p> <p>Our Sponsors:</p> <p>Intl. Direct Packaging <br> Because IDP doesn’t source factories, they are the factory.<br> <a href="https://IDPdirect.com">IDPdirect.com</a></p> <p>Evelio's number one hidden <a href="https://bit.ly/customdielines">packaging design productivity hack</a> (shhh nobody looks here so you're the only one I'm telling)<br> </p>