Overrated and Underused: Influencer Marketing

Hosts Jen Jennings, Tom Testa and special guest Adrienne Stoner dive into a very hot industry topic – Influencer Marketing. Influencers have been a part of marketing for a long time, but have become a more desirable trend in the age of social media. Tune in as our hosts debate what they consider influencers, how influencers play a role in a healthcare B2B environment, the best ways to connect with and “influence the influencers,” and ultimately what are the most overrated and underused aspects of an influencer marketing program!<br /><br />To stream our Station live 24/7 visit <a href="http://www.HealthcareNOWRadio.com" rel="noopener">www.HealthcareNOWRadio.com</a> or ask your Smart Device to “….Play HealthcareNOW Radio”.<br /><br />Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at <a href="http://www.healthcarenowradio.com/listen/" rel="noopener">www.healthcarenowradio.com/listen/</a>