Overlooked Revenue Generating Actions with Melinda Cohan

<p><span style="font-weight: 400;">Today, I'm interviewing Melinda Cohan. She's a business coach to coaches. And after she achieved fast success when she launched throne coaching practice in 2014, she became co-founder and CEO of the Coaches Console. Now, a 7-figure software training and coaching company that has helped more than 50,000 coaches create a profitable and thriving businesses. Today, we are talking about money. But mostly, in the context of overlooked revenue- generating activities in your business. Melinda has a lot of experience in this and we're talking about how to make sure that you're not leaving money on the table that you could earn. So, dive in, enjoy and I can't wait to hear what you think.</span></p> <p> </p> <p><span style="font-weight: 400;">Melinda shares with us her insights:</span><span style="font-weight: 400;"> </span></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><em><span style= "font-weight: 400;">They want results they want outcomes that's what's most important to them. And so, when our pricing can be aligned with the transformation they experience with us, that alignment creates integrity. It creates trust and it creates enthusiasm. For me the practitioner, the coach - when I'm putting myself out there, I can feel confident that I'm not short-changing myself or discounting out of fear. It's not a fear-based pricing. But it's an alignment with the work that we do. So, I like to shift to a line aligned pricing. That right there, can begin to create better profit margins. Allow you to generate more revenue, so you can reinvest more into your business. So you can do other revenue- generating activities or find even more robust ways to serve and support your clients in getting results.</span></em></li> </ul> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><em><span style= "font-weight: 400;">A lot of coaches that I work with, they'll have their two primary coaching packages and then just something called a maintenance package. And it can just be maintenanc