Overcoming the Commodification of Content in B2B with Ryan Law from Animalz

<p>Ryan Law is the VP of Content at Animalz, a content marketing agency that strives to create the best content on the web. Today’s topic is overcoming the commodification of content in B2B. Ryan explains that traffic doesn’t necessarily equal revenue. In order to stand out in the flooded sea of internet content, marketers need to focus less on SEO and focus more on experimenting and personalization. </p><p>0:00 Introduction <br>0:55 Conversation with Ryan <br>2:12 Animalz 4:35 Commodity content <br>8:40 Root of issue— SEO <br>11:25 Personalize and experiment <br>17:14 Measuring success <br>22:15 Be proud of your work <br>25:12 Advice to marketers <br>26:10 Connect with Ryan <br>26:35 Outro </p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Ryan: | <a href="https://www.linkedin.com/in/thinkingslow/">LinkedIn </a>| <a href="https://twitter.com/thinking_slow">Twitter </a>| <a href="https://www.animalz.co/">Animalz </a>| <a href="https://app.thejuicehq.com/creators/ryan-law">Creator Page</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> | <a href="https://app.thejuicehq.com/creators/brett-mcgrath">Creator Page</a> </p>