Overcoming Resistance to Change: Insights from Pragmatic Instructors

“The first market we have to sell to is our executive team” - Steve Gaylor   We know Pragmatic training has the potential to revolutionize the way your organization approaches product—but does your company (more specifically, your leadership) understand the impact of being market-driven?   In this episode, Pragmatic Instructors Paul Young, Cindy Cruzado, Amy Graham, Steve Gaylor, and Will Scott discuss putting Pragmatic training into practice.   During this episode, they discuss <ul class="p-rich_text_list p-rich_text_list__bullet"><li>The challenges product professionals will face when trying to implement change in their role and company</li> <li>How to get buy-in from the executive team to build a market-driven culture</li> <li>Why capturing market data will help you prevent emotional or political conversations with stakeholders in the company</li> <li>How to manage through influence versus authority</li> </ul> Want to learn more from these Pragmatic Instructors? Enroll in Foundations, where you’ll learn how to master the Pragmatic Framework and build products the market wants to buy. Enroll in <a href='https://www.pragmaticinstitute.com/course/product/foundations'>Foundations</a> If you’ve already completed Foundations, <a href='https://www.pragmaticinstitute.com/product/course-selector?questionnaire'>our course selector tool</a> will help you decide on which course to take next.