Overcoming Fear & Treating Business as a Relationship, Not War with Alan Solon of EcoVest Capital, Inc

<p>Alan kicks off the conversation dissecting the universal emotion, <i>fear</i>. To any who desire success, he asks, “When you feel fear, do you acknowledge it and do the work anyway, or does it give you the excuse to back away?”</p><p>He then shares the importance of <i>giving value </i>as opposed to <i>selling</i>. He says that the former focuses on doing something for <i>another person’s</i> benefit, while the latter focuses on doing something for <i>your own </i>benefit.</p><p>Having grown up poor, Alan reflects on his massive wins in business. “I’m considered ‘entrepreneurial’,” he says, “but it’s never been by design. It’s more by desperation.” His upbringing, coupled with his unstoppable drive and incredibly perceptive nature, directly contributed to the success he enjoys today both in his personal and professional life.</p><p>And in spite of this success, Alan always strives to continuously grow and improve. In his own words, “When you work hard and do good, the world just affords you the ability to work hard and do better.”</p><p><strong>Topics Discussed:</strong> </p><ul><li>[04:11] Why we fear the unknown</li><li>[12:56] <i>Selling</i> versus <i>giving value</i></li><li>[16:10] Benefit-Driven Brand Marketing 101</li><li>[21:21] Lessons learned from meeting A-list celebrities</li><li>[26:20] Finding massive success despite growing up poor</li><li>[32:19] Incorporating sustainable practices in the real estate industry</li><li>[38:14] How the country can “survive social media”</li><li>[40:38] Keys to becoming a great mentor</li><li>[44:10] What Alan is most excited (and not excited) about for the next few years</li><li>[48:36] Striving to always grow and improve</li></ul><p><strong>Connect with Guest:</strong></p><ul><li>EcoVest Capital, Inc - <a href="https://ecovest.com/">https://ecovest.com/</a></li></ul><p><strong>Connect with Build Magazine: </strong></p><ul><li>Website - <a href="https://www.buildmagazine.com/">https://www.buildmagazine.com/</a></li><li>Instagram - <a href="https://www.instagram.co