Overcome Content Shock and Increase Sales with One Tweak

<p>Between a shortened attention span and content overwhelm, it's harder than ever to get your message across to your audience. How do you cut through all of the noise? There's a way to increase your conversion rate, to make your brand more beloved, to deliver information and more..all in this episode.</p><p><br></p><h3>Key Points:</h3><ul><li><strong>Humanize your brand </strong>(<em>5:11</em>)</li><li><strong>Deliver information</strong>(<em>6:15</em>)</li><li><strong>Better conversion rates</strong> (<em>6:36</em>)</li><li><strong>Make a journalist's life easier </strong>(<em>7:16</em>)</li><li><strong>It's an easy win </strong>(<em>9:00</em>)</li></ul><p><br></p><h3>Mentioned in This Episode:</h3><ul><li><a href="https://www.bbc.com/news/health-38896790" rel="noopener noreferrer" target="_blank">https://www.bbc.com/news/health-38896790</a></li><li><a href="https://apps.prsa.org/StrategiesTactics/Articles/view/12311/1160/Looking_Good_Why_Visual_Content_Has_Become_the_Hea#.YPgzo-hKhPY" rel="noopener noreferrer" target="_blank">https://apps.prsa.org/StrategiesTactics/Articles/view/12311/1160/Looking_Good_Why_Visual_Content_Has_Become_the_Hea#.YPgzo-hKhPY</a></li><li><a href="https://www.pwrnewmedia.com/2011/pwr/survey_release/downloads/2011JournoSurveyCharts.pdf" rel="noopener noreferrer" target="_blank">https://www.pwrnewmedia.com/2011/pwr/survey_release/downloads/2011JournoSurveyCharts.pdf</a></li><li><a href="https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across" rel="noopener noreferrer" target="_blank">https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across</a></li></ul><p><br></p><p><strong>My Products:</strong></p><ul><li><a href="https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across" rel="noopener noreferrer" target="_blank">Don't Waste Your Breath</a>&nbsp;guide on messaging (<a href="https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across" rel="noopener noreferrer" target="_blank">https://www.jan