Our Favorite Marketing Books | Ep. #215

<p>In Episode #215, Eric and Neil discuss their favorite marketing books. They give you a quick synopsis of the value offered by each book and how these principles can help your marketing strategy. Whether you’re starting out or are an experienced marketer, there’s always more you can learn to up your marketing game.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>Our Favorite Marketing Books</em></li> <li>00:35 – <a href= "https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981"> <em>Breakthrough Advertising</em></a> <ul> <li>00:45 – Talks about people’s desires</li> <li>01:09 – Explains the concepts of good copywriting</li> </ul> </li> <li>01:25 – <a href= "https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515/ref=sr_1_1?s=books&ie=UTF8&qid=1488198576&sr=1-1&keywords=Don%E2%80%99t+Make+Me+Think"> <em>Don’t Make Me Think</em></a> <ul> <li>01:28 – This book includes design concepts</li> <li>01:44 – Most marketers think having a good design equates to greater conversion rates</li> </ul> </li> <li>01:57 – <a href= "https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X/ref=sr_1_1?s=books&ie=UTF8&qid=1488198602&sr=1-1&keywords=Influence"> <em>Influence</em></a> <ul> <li>02:01 – Discusses how you influence people to do something, like buying a product</li> <li>02:07 – Concept of price anchoring: anchoring a price so high that when a customer comes in, you drop the price for them significantly that they can’t walk away from the purchase</li> </ul> </li> <li>03:06 – <a href= "https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667/ref=sr_1_1?s=books&ie=UTF8&qid=1488198643&sr=1-1&keywords=The+22+Imutable+Laws+of+Marketing"> <em>The 22 Immutable Laws of Marketing</em></a> <ul> <li>03:12 – It has the 22 rules that you should always follow in regards to marketing</li> </ul> </li> <li>03:31 – <a href= "https://www.amazon.com/DotCom-Secrets-Underground-Playbook-Growing/dp/1630474770/ref=sr_1_1?s=books&ie=UTF8&q