Organic v. Paid Marketing, with Sid Khaitan

<p>In this episode I sit down with Sid Khaitan who is the Strategic Insights Lead for Growth and Revenue Strategy at GoHealth, as well as a very talented marketer I worked with when we were at University together. We discuss the importance of paid and organic strategies, and the conditions under which a business would use each strategy given their goals and position in the maturity curve. Tune in to learn about the intricacies between these two marketing tactics!</p>